Growing Your Facebook Following Effectively

Learning the ins and outs of Facebook takes time. However, patience is key in the process of strengthening this portion of your insurance marketing strategy. Your customers rely on your services to protect them from unpredictable risks. Just like in the real world, the virtual world is constantly changing as well. 

Keeping up to date with the latest news and trends in social media is the best way for you to manage your Facebook page for maximum engagement.

Growing your Facebook following goes hand in hand with engagement. If you are able to grasp the concept of adopting a company voice and personality, then you can reach out to your audience effectively. Having your community “like” your page is only half the battle. 

After they are connected with your insurance agency, you must then keep them interested in what you have to say. This in turn will help you increase your following to your satisfaction. Here are some tips on how you can then grow your community:

  • Share Original, Unique Content
Think of new ways you can get your audience interested in insurance. Perhaps you can add original photos as part of your content. Or you can add an inspirational or thought-provoking quote that represents how you feel about your customers. Always keep it positive, and your fans will respond!
  • Add Facebook into Your Email Signature
A blended insurance strategy is the best way to reach out to your clients. Combining your social media efforts with your email marketing is a great way to engage your audience further. Try to customize your email signature so that it includes a link to your agency’s Facebook page. This way, you will always be on the mind of your customers!
  • Comment on Other Pages
Commenting thoughtfully on other pages that relate to your industry or interests your customers will help you gain more exposure with the target audience. Find complementary Facebook Pages and like them, then watch your Page home feed and comment on the posts. Remember to add to the conversation and authentically build relationships. That will lead to meaningful connections!
  • Run a Contest
Did you ever think about running a contest? This is a great way for your agency to get new likes on your Business Page. You could ask people to like your page to help with a charity cause, or you could give away a prize to your 100th fan. Whatever you choose, running a contest will promote your product or service in a fun way.


It is important to establish a company voice on your Facebook page. Get your entire agency involved so you can add variety and fresh content to the page all the time. Establishing a personable environment will help your customers feel comfortable in trusting the information you provide as well as in your overall services. 

Remember, gaining new Facebook followers will mean you are gaining the loyalty of your community as well!